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Brian Gracely

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Top Stories by Brian Gracely

At VMworld this year, both in San Francisco and Barcelona, VMware CEO Pat Gelsinger introduced the concept of the Software-Defined Datacenter (SDDC). This builds on the concept that as more and more of the Data Center becomes virtualized (servers, desktops), delivering greater cost-savings and agility to customers, software-defined automation and functionality (network, security, storage, backup) become the next logical steps to help IT deliver greater value to the business. As with any new technology or vision, there are often many questions about how this will impact the market, how it will affect IT organizations. Wikibon did a nice job providing their view on "Software-led Infrastructure". It's one of many attempts that I've seen to start trying to put a scope around this concept. Some portions are agreed upon, while others are creating some headaches. I creat... (more)

What Might Google 3.0 Look Like?

Google announced yesterday that they would be making some changes to their executive team and I covered one angle on that here. Even more interesting than the pace of change over the last 10 years is what Google 3.0 might look like. I wrote my MBA Strategy thesis on a future Google business model, but that was two years ago and it seems woefully out of date now. Looking back on it now, it was very focused on moving into new ways to collect information (mobile, social, etc.), enhancing the core advertising business. If I look at where Google is now, and why they might have been con... (more)

The Curious Case of Cloud Management

As springtime rolls around, all sorts of interesting things start popping up that either delight us (green grass), frustrate us (weeds), congest us (pollen) or confuse us (daylight savings time). And a similar phenomenon appears to also be happening with "Cloud Management" start-ups. In the early days, Cloud Computing either meant using SaaS applications or developer groups ("Shadow IT") that used one of the public IaaS services, such as AWS. SaaS had built-in management and those developer groups either used the basic AWS tools or built some things themselves. Most of these were ... (more)

The Spectrum of Hardware for the Cloud

When I joined Cisco in 1996, I was sitting in new-hire orientation and distinctly remember one of the VPs tell us that, "we are a software company".  I remember being surprised at this, because we had just finished touring an incredible lab filled with huge boxes of blinking lights. But after working with the products for a few months, it became obvious that the value to our customers was the stability and flexibility of the IOS software (no kids, not the stuff on your iPhone). Ten years went by and I found myself in a spin-out that was using the ODM hardware manufacturers used ... (more)

Engineers Unplugged

Last summer, I was having lunch with my friend Amy Lewis (@CommsNinja) and we were discussing some ideas about how to better engage the Cloud Computing technology communities. As a whole, there is quite a bit of change happening in this space (technology, market dynamics, business models) and it can be difficult for people to keep up with all that's going on. I don't recall all the details of that lunch, but the central idea was that it would be interesting if we could capture the passion and insight that happens when technologists get together around a whiteboard and talk shop. ... (more)