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Brian Gracely

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Top Stories by Brian Gracely

In my 20 years in the technology industry, I've found that there are three types of product/service strategy discussions that companies (vendors) have: "Our new product/tool will change the world." - Occasionally this happens, but more often that not it's just a feature that could be implemented on any existing platform. "Our new product delivers immediate value to customers and solves an existing (widespread) problem". Companies will typically pay money to solve problems, especially if it saves them money or unlocks a new market opportunity. Typically this creates a new market for the vendor. VMware ESX did this for many years. Consolidate servers, save money. "Our value is no longer distinct, so let's embed it into a suite/bundle with other things, and hopefully take a larger piece of the pie (customer's budget) that is currently allocated to somewhere else." I've... (more)

The Challenges of Market Transitions

[Disclosure: My current employer (Cisco) is a business/technology partner to both VMware and EMC] Earlier today VMware announced that they had acquired the assets, people and operations of online storage service Mozy from EMC. Almost immediately, the Twitterverse was calling out VMware for abandoning their current business model, primarily acting as a vendor, selling to Enterprise/Commercial businesses and Service Providers. Mozy currently operators as a Cloud Storage provider (to both consumers and small-business), so questions arose about whether this now put VMware in competit... (more)

Shouldn't DevOps Really Be DesignOps?

There is a lot of buzz these days about DevOps, the movement to blur the lines between application development and IT operations. The thinking goes - if there is direct linkage between the functions (or if they are a single group), then how the applications are operated is always top-of-mind and things like security, automation and scalability can be designed-in from Day 1. But as we move towards a world that is heavily dominated by touch-screen devices (gestures instead of clicks), apps replacing applications (UI + API + Data) and API integration between various services, I'm st... (more)

In Technology, It's About 10 Years, Not 100 Years

Silicon Valley is a strange anomaly in a big world. It's arguably the center of the technology universe, constantly cranking out new ideas, new products and new companies. And its residents create billions (or trillions) of dollars of revenue on the back on that technology. But Silicon Valley also has this self-belief that it's a romantic place, a modern day Camelot where the ills and evils of the world can be vanquished by spreading around magic silicon dust in just the right amounts. It looks to highlight the next 100 year company, which will cement it's place as a foundational... (more)

Ode to George Jefferson, VMware and Nicira

RIP Sherman Helmsley, the great George Jefferson VMware acquires Nicira We’ll we're movin on up In the cloud stack To a deluxe datacenter, made of software Moving on up In the cloud stack We’re finally getting network marketshare. VMs got stuck in the rack VLANs just didn’t scale Took a whole lotta tryin’ Configs not to let things fail Now we’re up in the big leagues Getting our turn at nets As long cloud scales, it’s you and me baby There ain’t nothing washed about that We’ll were movin on up In the cloud stack To a deluxe DC, made of software Moving on up In the cloud stack We’... (more)