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Brian Gracely

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Top Stories by Brian Gracely

As I was watching this thread develop, with various comments from people that live and breathe IT, one thing kept coming to mind. IT people often try and justify new technology with technology reasoning. It's analogous to answering a question with another question. Far too often, because IT has almost always been looked at as a cost-center and measured for ROI based on cost-reduction or productivity improvements, technologist feel the need to drive the justification for a new project based on cost. How will it be cheaper than the last project? How will it reduce spending for the business in some way? How can this eliminate something that isn't as effective as this new technology? The right answer is DevOps. Huh? Why would I use a technology term, "DevOps", as the answer to the question when I just got done saying we shouldn't use technology to explain technology? Be... (more)

The Changing Feel of VMware PEX

In my 20 years in the technology industry, I've found that there are three types of product/service strategy discussions that companies (vendors) have: "Our new product/tool will change the world." - Occasionally this happens, but more often that not it's just a feature that could be implemented on any existing platform. "Our new product delivers immediate value to customers and solves an existing (widespread) problem". Companies will typically pay money to solve problems, especially if it saves them money or unlocks a new market opportunity. Typically this creates a new market fo... (more)

What Might Google 3.0 Look Like?

Google announced yesterday that they would be making some changes to their executive team and I covered one angle on that here. Even more interesting than the pace of change over the last 10 years is what Google 3.0 might look like. I wrote my MBA Strategy thesis on a future Google business model, but that was two years ago and it seems woefully out of date now. Looking back on it now, it was very focused on moving into new ways to collect information (mobile, social, etc.), enhancing the core advertising business. If I look at where Google is now, and why they might have been con... (more)

A Blueprint for Hybrid Cloud Deployment

CIOs are expected to be heroes. They are responsible for innovating and transforming IT using new technologies that will drive business initiatives forward, but that is far from an easy task given the ongoing evolution of the IT world. This article will discuss the case for hybrid cloud in the enterprise, and suggest how CIOs can strategically develop a blueprint for hybrid cloud deployment. A few years ago, CIOs were hesitant to move any data outside of their own data center due to lack of security and limited guarantees of availability. But as technology matured, education of ... (more)

Who is VMware in 2013? – A Company in Transition

It's that time of year again. Time for the industry's most influential infrastructure gathering, VMworld. And, as has become an annual occurrence, I jot down some pre-show thoughts about the event (2012, 2011). Who is VMware in 2013? While Pat Gelsinger was introduced at the 2012 VMworld as the new CEO, replacing Paul Maritz, the themes and strategy were still very much inline with Maritz's prior plans. Since then Gelsinger has narrowed the focus of the company, shed many products and begun putting his leadership team in place. So I'll be very interested to see how VMware gets pres... (more)