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Brian Gracely

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Top Stories by Brian Gracely

As I was watching this thread develop, with various comments from people that live and breathe IT, one thing kept coming to mind. IT people often try and justify new technology with technology reasoning. It's analogous to answering a question with another question. Far too often, because IT has almost always been looked at as a cost-center and measured for ROI based on cost-reduction or productivity improvements, technologist feel the need to drive the justification for a new project based on cost. How will it be cheaper than the last project? How will it reduce spending for the business in some way? How can this eliminate something that isn't as effective as this new technology? The right answer is DevOps. Huh? Why would I use a technology term, "DevOps", as the answer to the question when I just got done saying we shouldn't use technology to explain technology? Be... (more)

What Might Google 3.0 Look Like?

Google announced yesterday that they would be making some changes to their executive team and I covered one angle on that here. Even more interesting than the pace of change over the last 10 years is what Google 3.0 might look like. I wrote my MBA Strategy thesis on a future Google business model, but that was two years ago and it seems woefully out of date now. Looking back on it now, it was very focused on moving into new ways to collect information (mobile, social, etc.), enhancing the core advertising business. If I look at where Google is now, and why they might have been con... (more)

Who knew TLC was the best source of Cloud Computing knowledge?

I'm not proud of this, but I'm the father of a child who has become a reality-show junkie. To be more specific, my child is a TLC reality-show junkie. Luckily it's not all the shows, some of which are quite disturbing, but enough to where a few of them have become part of our family's real-life activities. What do I mean? For her birthday, my daughter told us she wanted to "go to Hoboken, NJ - to meet Buddy the 'Cake Boss'" (see picture at right). So being as my wife and I want to help our kids experience the world, we're making a trip later this year to NYC, with a side trip ove... (more)

Beyond Server Virtualization

A few weeks ago, I wrote my pre-show thoughts about VMworld 2012. Much of it was focused on the need for VMware to diversify their technology and business model(s) as customer needs are evolving beyond server virtualization. Now that the US event is over, I wanted to jot down some thoughts before they burn away like the San Francisco fog that greeted us each morning. The audience was more diverse than in years past - While VMworld always draws a huge group of infrastructure-centric people, this year had a greater diversity of new groups in attendance, even if only around the fringes... (more)

What Is Software-Defined Datacenter (SDDC)?

At VMworld this year, both in San Francisco and Barcelona, VMware CEO Pat Gelsinger introduced the concept of the Software-Defined Datacenter (SDDC). This builds on the concept that as more and more of the Data Center becomes virtualized (servers, desktops), delivering greater cost-savings and agility to customers, software-defined automation and functionality (network, security, storage, backup) become the next logical steps to help IT deliver greater value to the business. As with any new technology or vision, there are often many questions about how this will impact the marke... (more)