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Brian Gracely

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Top Stories by Brian Gracely

At VMworld this year, both in San Francisco and Barcelona, VMware CEO Pat Gelsinger introduced the concept of the Software-Defined Datacenter (SDDC). This builds on the concept that as more and more of the Data Center becomes virtualized (servers, desktops), delivering greater cost-savings and agility to customers, software-defined automation and functionality (network, security, storage, backup) become the next logical steps to help IT deliver greater value to the business. As with any new technology or vision, there are often many questions about how this will impact the market, how it will affect IT organizations. Wikibon did a nice job providing their view on "Software-led Infrastructure". It's one of many attempts that I've seen to start trying to put a scope around this concept. Some portions are agreed upon, while others are creating some headaches. I creat... (more)

The Changing Roles of CTO, CSO, CFO and Consultants with Public Cloud

One of the most fun aspects of hosting The Cloudcast (.net) podcast is that we take a completely vendor-neutral and technology-neutral stance on what we discuss and who we invite onto the show. Lots of learning and lots of great discussions. And occasionally we ask a few questions and find some interesting needles in the haystack that we didn't expect. [APIs, data analytics and the business models they enable are top of mind for me these days] This is exactly what happened on this week's show with Mat Ellis (@matellis), CEO of Cloudability. I had learned about his company while ... (more)

The Spectrum of Hardware for the Cloud

When I joined Cisco in 1996, I was sitting in new-hire orientation and distinctly remember one of the VPs tell us that, "we are a software company".  I remember being surprised at this, because we had just finished touring an incredible lab filled with huge boxes of blinking lights. But after working with the products for a few months, it became obvious that the value to our customers was the stability and flexibility of the IOS software (no kids, not the stuff on your iPhone). Ten years went by and I found myself in a spin-out that was using the ODM hardware manufacturers used ... (more)

Beyond Server Virtualization

A few weeks ago, I wrote my pre-show thoughts about VMworld 2012. Much of it was focused on the need for VMware to diversify their technology and business model(s) as customer needs are evolving beyond server virtualization. Now that the US event is over, I wanted to jot down some thoughts before they burn away like the San Francisco fog that greeted us each morning. The audience was more diverse than in years past - While VMworld always draws a huge group of infrastructure-centric people, this year had a greater diversity of new groups in attendance, even if only around the fringes... (more)

The Changing Feel of VMware PEX

In my 20 years in the technology industry, I've found that there are three types of product/service strategy discussions that companies (vendors) have: "Our new product/tool will change the world." - Occasionally this happens, but more often that not it's just a feature that could be implemented on any existing platform. "Our new product delivers immediate value to customers and solves an existing (widespread) problem". Companies will typically pay money to solve problems, especially if it saves them money or unlocks a new market opportunity. Typically this creates a new market fo... (more)